BAOS is a brand that believes in a different approach to cosmetics, one that embraces a dreamy, contemporary identity. Inspired by the playful, bubbly nature of soap, the visual language breaks away from minimalism in favor of a vibrant and joyful expression. The graphic identity is rooted in the idea of bathing as a fun ritual, turning everyday self-care into a more playful, sensory experience.
AGENCY
Self-initiated
ROLE
Designer and Art Director