Art Direction & Concept Product

Product proposal for the new 2019 Loewe Collection. As 2019 is the 50th anniversary of the first moon landing, the project aims to bring back the 60s and 70s aesthetics, taking direct inspiration from 'Light and Space'.

Light and Space is an art movement originated in the 1960s and focused on perceptual phenomena, such as light, volume and scale; and the use of materials such as glass, neon, fluorescent lights, resin and cast acrylic. Playing with light through the use of transparent, translucent or reflective materials, Light and Space artists made the spectator's experience of light and other sensory phenomena under specific conditions the focus of their work.

Full project soon.

Product Design 1/4
Campaign 2/4
Campaign 3/4
Campaign 4/4
Loewe Perfume