Brand Identity, Illustration & Motion Graphics

San Fermín is a celebration held annually in the city of Pamplona in northern Spain. A firework starts off the celebration and the most famous event is the running of the bulls.

The resulting identity system is inspired by the streets, the place where everything happens in the festival of San Fermín. The dynamic logotype serves also as a flexible layout to frame the compositions.

The zenithal illustration brings the visual identity to life by depicting the rich tapestry of practices and traditions of the festival in a geometrical style and easy to understand way.

Awarded at the ADG Laus
Year: 2019