SAVVY is a gamified language learning app that helps cultivate articulation, elocution and wittiness. It helps people feel more empowered and confident through language in various different parts of life. The brand identity centers on an S-shaped monogram with three variations, symbolizing the three learning paths (Orator, Expert, and Charmer) complemented by witty photo illustrations.
As Lead Designer, I built the foundation of the identity and directed the team’s photographers and 3D designers through its development.
